Rate Schedule

  1. Personnel
    • Horace Moore, Publisher
    • Mike Moore, General Manager
    • Ashley Flowers, Advertising Director - Journal Record
    • Peter Gosett, General Manager - Journal Record
    • Shelly Hess, Managing Editor - Northwest Alabamian
  2.  Representatives
    • American Newspapers Representatives
      84 S. 6th ST #601
      Minneapolis, MN 55402

    • Alabama Press Association
      2027 1st AVE N Suite 1100
      Birmingham, AL 35203
  3.  Commissions and Terms of Payment
    • a. Local Rate is non-commissionable and available only to local retail service establishments dealing directly with consumers in our circulation area.
    • b. No cash discount allowed.
    • c. All accounts are due and payable by the 10th of the month following service.
    • d. A service charge of 1.5% per month will be levied on any unpaid balance at the end of the month. The minimum service charge is $1.00.
  4.  Advertising Rate Policies
    • a. Special page request is 25% extra.
    • b. Liability for errors shall not exceed the cost of the space occupied by the error for the first insertion only.
    • c. All responsibility for errors in ads that are proofed by the advertiser and not marked for correction rest solely with the advertiser.
    • d. All political ads are cash in advance, to be paid when the ad is placed for insertion.
    • e. Charges may be made for excessive changes or alterations from the original copy or layout.
    • f. Charges may be made for composition and layout time when the ad is canceled prior to insertion.
    • g. Any sales or gross receipts tax levied during the term of this contract will be passed on to the advertiser.
    • h. Mid-South Newspapers, Inc. reserves the right to cancel all advertising without notice when an account is 15 days past due or the advertiser becomes insolvent, makes an assignment for benefit of creditors or is adjudged bankrupt or a receiver of property appointed. In any case, the earned rate will apply.
    • i. Failure of Mid-South Newspapers, Inc. to enforce those provisions in any way shall not be construed as an abandonment of those rights at any time in the future.
    • j. We reserve the right to change the rates at any time. Current contract holders will be given at least 30 days prior notice to the rate adjustment and have a no-penalty cancellation privilege at the date of the change.
  5.  Retail Advertising Rates*
    Open local rate $7.50
    First insertion $7.50
    5 column inch $7.35
    16 column inch $7.15
    32 column inch $6.88
    65 column inch $6.67
    97 column inch $6.51
    129 column inch $6.35
    258 column inch $6.20

    *Earned rates apply for additional insertion (during the same month) - see below.

  6.  Consistency Ads
    Minimum Size Weekly  
    1 $6.60  
    3 $6.40  
    6 $6.25  
    12 $6.15  
    24 $6.05  
    • 13 week minimum.
    • Column inch rate.
    • Two copy changes allowed per each 13 week period.
    • Rates are designed for the small advertiser.
  7.  Pre-printed Insert Rates*
    Up to 12 page tab $50M  
    16 page tab $60M  
    20 page tab $70M  
    24 page tab $75M  
    32 page tab $80M  

    Zoned inserts add $5 per M.

    *The quantity of inserts billed to the advertiser may vary based upon the actual number of copies of the newspaper and/or TMC vehicle distributed within the geographic area which the advertiser has designated to receive the advertising message. The actual number of copies distributed may vary from time to time and may differ from published circulation figures. The actual number of inserts to be billed to the advertiser will be furnished by the publisher's representative prior to publication.
  8.  Pre-print Delivery
    • a. Preferably 3 days in advance.
    • b. Bundled, boxed or on skids.
    • c. Delivery from 8 a.m. to 5 p.m. to:
      Mid-South Newspapers, Inc.
      1530 21st ST
      Haleyville, AL 35565
  9.  Color Rates

    Available every issue, no minimum size.

    • a. Spot color . . . . . . . . .$75.00
    • b. Process color . . . . .$225.00
  10.  Special Services
    • a. A proof will be delivered if requested for ads thirty inches or more, providing all copy has been submitted by the deadline. All other ads will be available for proofing at our office.
    • b. Tearsheets will be provided, if requested, to all advertisers.
    • c. Advertising layout service available to our advertisers.
    • d. Clip art services, including contemporary cuts and illustrations, are available for ads at no charge to advertisers.
  11.  ROP Depth Measurements
    • a. Standard page: Six columns to the page, 21.5 inches deep.
    • b. Ads will be billed in 0.25-inch increments.
    • c. Any ad over 20 inches in depth on a standard page will be charged for the full page depth of 21 1/2 inches.
    • d. The gutter on a double-truck is billed as 1/2 of a column times the depth of the ad.
  12.  Contract and Copy Regulations
    • a. Mid-South Newspapers, Inc. reserves the right to refuse any or all of an advertisement until said is printed and distributed and to refuse the same or similar ads even if publication has occurred previously.
    • b. We reserve the right to insert the word "advertisement" in all ads, especially "all-copy" ads which may be mistaken for news articles.
    • c. All rates on this schedule are net and non-commissionable to agencies.
    • d. Every effort will be made to meet reasonable position requests. Failure to meet these requests will not constitute cause for adjustments, refund or rerun.
  13.  Deadline
    • 12 p.m. Monday for Wednesday edition.
  14.  Mechanical Requirements
    Columns Inches Wide
    1 1.604
    2 3.333
    3 5.062
    4 6.792
    5 8.521
    6 10.25
    Columns Inches Wide
    1 1.95
    2 4.025
    3 6.1
    4 8.175
    5 10.25
    • a. Newspaper: standard advertising units 6-columns. Classified columns are 9. (Call for sizes)
    • b. Double truck (two facing pages across gutter): 21.25 inches wide x 21.50 inches deep. Billed as 12.5 columns wide.
    • c. Tabloid size. Size of printed area: 10.25 inches wide x 10.25 inches deep. 5 columns to a page.
    • d. Printing method: High-quality offset press using computer to plate composition. For best reproduction of pre-make ready materials, PDF files are preferred. High-resolution composite or pre-separated files are acceptable. EPS files can be used if both screen and printer fonts are provided. Negatives are output at 1270 dpi and 85-100lpi.
  15.  Classified Rates
    • a. Classified display rate is same as ROP.
    • b. Reader ads are 0.32¢ per word with a $10.00 minimum.
  16.  National Rates
    • a. $11.30 per inch or 0.60¢ per line less 15% to recognized agency.
  17.  Circulation & History
    • The Northwest Alabamian was established in 1906 and has a long history of service to Winston and Marion counties. It was incorporated into Mid-South Newspapers in the early 60's and the Journal Record, a sister newspaper, began its publication in the early 70s to better serve both counties. Both newspapers are printed at one central location in Haleyville, Alabama.


Journal Record - 8500*

Northwest Alabamian - 7500*

*The actual number of copies distributed may vary from time to time and may differ from published circulation figures.

Journal Record

PO Drawer 1477
Hamilton, AL 35570-1477
Phone: 205-921-3104
Fax: 205-921-3105

Published Wednesdays

Northwest Alabamian

PO Box 430
Haleyville, AL 35565-0430
Phone: 205-486-9461
Fax: 205-486-4849

Published Wednesdays


rate schedule effective date 11.01.2008 Revised 12.16.2019